Last updated: 15/7/26
This Privacy Policy explains how Vitzi (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit vitzi.co.uk (the “Website”).
We are committed to protecting your privacy and handling your data in an open and transparent manner, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
If you have any questions about this policy or how we handle your personal data, please contact us using the details in Section 9.
1. Who We Are
Vitzi is a trading name of Akro Pharmaceutical Co Ltd.
We are the “data controller” for the purposes of data protection law, meaning we decide how and why your personal data is processed.
2. What Information We Collect
As Vitzi is currently an informational and marketing website (we do not process orders or payments directly on the site), we collect limited personal data. This may include:
- Contact details you provide voluntarily, such as your name and email address, if you sign up to our newsletter, contact form, or mailing list.
- Technical data, such as your IP address, browser type, device information, and general location, collected automatically when you visit the Website.
- Usage data, including how you interact with the Website — pages visited, time spent, links clicked — usually gathered through cookies and analytics tools.
- Communications data, if you contact us directly by email or through a contact form, including the content of your message.
We do not knowingly collect any special category data (such as health information) through the Website. Please avoid including sensitive health details in any messages you send us.
3. How We Use Your Information
We use your personal data for the following purposes:
| Purpose | Lawful Basis |
| Sending you marketing emails or newsletters (if you’ve opted in) | Consent |
| Responding to enquiries submitted via our contact form | Legitimate interests / Consent |
| Understanding how visitors use our Website, to improve content and user experience | Legitimate interests |
| Ensuring the security and proper functioning of our Website | Legitimate interests |
| Complying with legal obligations | Legal obligation |
We will never sell your personal data to third parties.
4. Cookies
Our Website uses cookies and similar technologies to help it function properly and to understand how visitors use it. Cookies are small text files stored on your device.
We may use:
- Essential cookies — required for the Website to work correctly.
- Analytics cookies — help us understand visitor behaviour (e.g. Google Analytics).
- Marketing cookies — used to deliver relevant advertising, if applicable.
You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect how the Website functions.
5. Sharing Your Information
We may share your personal data with trusted third parties who help us operate the Website and our business, including:
- Email marketing platforms (e.g. Mailchimp, Klaviyo)
- Website hosting and analytics providers (e.g. Google Analytics)
- Professional advisors (e.g. legal or accounting, where necessary)
These providers only process your data on our instructions and are required to keep it secure. We do not share your data with third parties for their own marketing purposes.
If any of our service providers are based outside the UK, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your data.
6. How Long We Keep Your Data
We only keep your personal data for as long as necessary for the purposes described in this policy:
- Newsletter/marketing data: until you unsubscribe or withdraw consent.
- Contact form enquiries: typically up to [12/24] months, unless a longer period is needed to resolve your enquiry.
- Website analytics data: in line with the retention settings of our analytics provider (e.g. Google Analytics’s default retention period).
7. Your Rights
Under UK data protection law, you have the right to:
- Access the personal data we hold about you
- Correct any inaccurate or incomplete data
- Erase your data (“right to be forgotten”)
- Restrict or object to how we process your data
- Withdraw consent at any time, where we rely on consent (e.g. unsubscribing from marketing emails)
- Data portability, where applicable
- Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we have not handled your data properly
To exercise any of these rights, please contact us using the details below. We will respond within one month, as required by law.
You can contact the ICO at www.ico.org.uk or by calling 0303 123 1113.
8. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
9. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
Email: [email protected]
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.